Billionaire Maezawa tops Japan's most followed Twitter rankings

FILE Photo: FILE Photograph : Japanese billionaire Yusaku Maezawa speaks at an function in Tokyo, Japan, July 3, 2018. REUTERS/Kim Kyung-Hoon/File Photo/File Image

TOKYO (Reuters) – Fashion billionaire Yusaku Maezawa has turned Japan’s most adopted Twitter account, the social network said, boosted by a $9 million giveaway to his followers.

Maezawa’s 7.2 million followers places his account narrowly ahead of acid-tongued comic Hiroiki Ariyoshi, who has 7.19 million followers.

The entrepreneur, who final calendar year marketed his on line manner small business Zozo Inc to SoftBank Group Corp, has driven up his follower figures by presenting 1 million yen ($9,000) every single to 1,000 Twitter followers selected at random from among the people who retweeted a Jan. 1st submit.

As of Monday, that tweet has been shared 4.1 million situations. The deadline was Jan. 7.

Maezawa by now holds the file for the most retweeted submit globally, Twitter claimed, with a tweet from last yr selling a smaller sized, $900,000 giveaway shared 4.3 million instances.

As CEO of Zozo, Maezawa stood out in Japan’s conservative organization lifestyle in portion by way of his off-the-cuff remarks on the social community, with the entrepreneur also lively on Instagram and recently starting off a YouTube channel.

Japanese stars have been sluggish to embrace new media, in portion mainly because the country’s community of powerful expertise agencies have remained centered on television and its valuable advertisement revenues.

Nevertheless with advertisement paying out shifting on the internet, Japanese talent is eyeing on-line media, drawn by the feeling of connection with admirers it can engender, with recent illustrations like design Nicole Fujita launching a YouTube channel.

Reporting by Sam Nussey, Enhancing by Raju Gopalakrishnan

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