Britain's Greggs follows vegan sausage roll success with meatless steak bake

A Vegan Steak Bake acquired from a Greggs shop in London is pictured, Britain, January 2, 2020. REUTERS/Henry Nicholls

LONDON (Reuters) – Britain’s Greggs launched a vegan version of its popular steak bake on Thursday, aiming to capitalize on the good results of the meatless sausage roll that has boosted the baker’s revenue and assisted fuel an 80% rise in its share rate previous 12 months.

Greggs said the new products mirrored the original but applied meat substitute Quorn in its place of steak in its filling.

The launch, which was trailed on social media, arrives a 12 months immediately after it introduced its vegan sausage roll, which it reported was a single of its speediest promoting products of the very last 6 yrs.

Chief Govt Roger Whiteside claimed: “Our Vegan Sausage Roll launch was a big results and we’ve been operating tirelessly to broaden our vegan friendly providing and supply a lot more delicious savory food items on-the-go possibilities for persons searching to lessen their meat intake.”

A developing amount of Britons are either decreasing their consumption of meat or are slicing it out of their eating plans entirely.

Sales of pink meat in Britain fell by 185 million lbs ($244 million) very last calendar year, though income of poultry and fish amplified somewhat, according to The Grocer, which cited research by Nielsen.

Vendors and supermarkets are responding to the craze by introducing a lot more vegan and vegetarian ranges and menu possibilities.

Greggs claimed its vegan steak bake will price tag from 1.55 pounds ($2.05), originally across 1,300 retailers from Thursday and a even further 700 on Jan. 16.

The firm will update on Xmas buying and selling on Jan. 8.

Reporting by Paul Sandle modifying by Kate Holton and Emelia Sithole-Matarise

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